A LinkedIn Company Page is a must have for business’ whose target audience are likely to be professionals who use social media for business. 18 million of LinkedIn’s 500 million users have company pages, so not having one is putting your business at a disadvantage. Nobody wants that.
To make it easier, I have broken the process up into 5 steps to guide you through setting up your own company page on LinkedIn;
1. Starting up
The very first thing you need when creating a LinkedIn Company page is have a regular, personal LinkedIn page. If you already have one, skip this step.
Even though you may have personal pages on other social media sites, a LinkedIn one is different. This is because it is a lot more focused on work. You fill in what skills you have, your job role, previous employment and what interests you have. Think of them as an online CV. If you don’t already have one, it’s a very simple sign up process. Go onto the LinkedIn homepage, and you should see this sign-up form;
Besides from that, the only other thing you need is verify your email address, else you cannot connect it to your page. That’s it!
2. Click and create
This step is just a click! Once you have what you need to start off the creation process, all you have to do is click the ‘Create a Company Page’ button. But, it is a little hard to find. Here is where you can locate the button from the ‘work’ drop down;
Once you’ve clicked that button, you need to fill in your company’s details in the form on the site. Here’s what the form looks like;
Tick the box confirming that you verify that you are a representative of your company, and that’s the second step done.
3. Fill in your company page
Now you’ve got the skeleton of your page, you need to bulk it up. You want your company page looking professional, but that doesn’t mean lifeless. Keep it engaging!
Your page needs to explain what type of company you are, so put a description in. This doesn’t need to be huge, just some information on who your company is, a bit of background about your company and what you offer to your customers. Try not to ramble, but make sure all the information you want potential customers to know is there.
Don’t forget to feature what your company’s unique selling points (USP) are! This differs you from rival company’s pages, and makes yours stand-out from others. For the purpose of this blog I made my own company page on LinkedIn – this is how I filled in my description;
After this, you will need to fill in the rest of your company’s information like location, number of employees and type of business you are. Here is what I did for those;
Quick Tip: Add links to your LinkedIn company page, it helps generate viewers. This can be either linking to your page from any other social media platforms you have or onto any online media you have like blogs and other websites using a trusty ‘follow’ button.
If you want to create your own ‘follow’ button to link to your company page from other sites, you will need to;
- Go onto the LinkedIn’s ‘Follow Company Plugin Generator‘ page.
- On that page you will need to enter your company’s name and what language you will be using i.e. English
- Click on the ‘get code’ button underneath
- The button should generate a sequence of code which you can copy and paste into your website where you want your button to be
4. Add your pictures
Cover photos and logos are something else you will need to add to your company page. Before reading your description, these are the first things that will make an impression on your visitor. When users conduct a search on LinkedIn, your logo will be what they will see if they’ve searched your company, so make sure it fits the frame! This is important as your logo also features on your employee’s LinkedIn pages too.
Here is a before and after of the LinkedIn company page I created to give you more of an idea;
After I added my pictures and information;
Quick Tip: LinkedIn has kindly provided some image specifications, these tell you exactly what size each image needs to be. Be sure to check them out before you post your pictures.
5. Post some content
Nearly there! All that needs doing now is posting content on your page. It’s advised you post daily, to keep your page up-to-date and relevant. You can post anything you like, for example news about your company, any pictures, posts from other related pages or anything of interest to you. You have free reign.
This is usually what BAK Digital’s posts look like;
Once you’re ready, post your content in the ‘post’ section which should look like this;
So there you have it, your own LinkedIn company page. Over time you will see your page progress and gain more awareness, which is a great feeling. Good luck! Why not take a look at our other set up pages for Facebook and Instagram to broaden your social media presence?