Pinterest has recently added a new ad format to their social media platform. We’re talking about the Carousel Ad. Now before we get into it, I can guarantee that you have seen at least one Carousel Ad on social media. Perhaps being completely unaware that it was even a type of paid ad. For this reason, we’re going to take you through; what a carousel ad is and why you may wish to use them in your future marketing campaigns.
What is a Carousel Ad on Pinterest?
A Carousel Ad is a type of paid ad on social media, in this case, we’re talking about Pinterest. The ad itself is made up of up to 5 different images that will appear on a user’s Pinterest feed. Users can swipe through the images and even click on them to do certain things purchase a product for example. It’s quite difficult to paint an image of Carousel Ads, so we’ve provided an example from Pinterest below…
Each image within the ad can feature a different; title, description, and landing page which gives you and your business the perfect opportunity to show off your products and services. Let’s take a look some other reasons why you may wish to use carousel ads.
Why Should I Use Carousel Ads on Pinterest?
We’ve already mentioned a few reasons for considering carousel ads in the future. For example, the fact that the ad is easily integrated to the users Pinterest feed. This is a great way to get your business in front of your target audience without seeming intrusive or pushy. Because of this, Carousel Ads on Pinterest are a great way to increase your brand awareness or even achieve goals such as increased traffic to your website and increased conversions. This is due to the fact that you can create a great experience about one product with 5 images. This allows you to promote your product in detail as you can show the different features of your product. Or you can even create a story with a bit of background about the product to engages your audience.
On the other hand, you can promote 5 separate products within a single, easily accessible, ad. Each of which could have their own unique landing page to make it easy to purchase your product. If you sell a wide range of products, this may be the way to go as you can gain those all-important sales. In the last couple of weeks, brands that were given early access to the use of Carousel Ads have reported positive results such as; increased ad awareness and 3X higher engagement rates. Carousel ads are now widely available for any business account on Pinterest to use. Which means it’s your turn to use Carousel Ads on your Pinterest business page if you wish!