Christmas is the golden time of the year for digital marketers, without a doubt. Knowing how to rival all your competitors over the Christmas period is difficult, as everyone is bringing out the big guns. So, to help your business not only survive but thrive in the festive minefield, here are our Christmas marketing musts. […]
As you know, (because you wouldn’t be here if you didn’t), email marketing is one of the most important forms of marketing in the digital world. There are many different factors that need to be considered when optimising your email marketing campaign. Although it isn’t everything (contrary to what you may have heard…), timing is […]
You may have seen a lot of traffic recently about power words but what exactly are they? Go to any sales seminar and you will receive this standard definition of what power words are “Power words are words or phrases that elicit an action or reaction in their reader” That tells us what they are […]
When I first started running email marketing campaigns I was shocked to find so many different terms I needed to get to grips with. Two of the terms that I didn’t have a clue about were soft bounce and hard bounce. All I knew was that if my emails weren’t making it into my recipient’s […]
Having the best possible email marketing campaign is an absolute must for businesses, as you probably know. So, you need to know all the tricks of the trade, and what works. We’re here to give you our best advice on how to get those all-important opens and clicks! Today we’re talking about plain text emails. […]
When your trying to sell your products or services clear communication is the key. Traditionally this process would start by giving your article, post, page or email a headline. The headline would clearly and succinctly show the reader what your piece or email is about. But that is only half the story. Let’s start by having […]
Gmail has recently rolled out a new feature that we thought you should know about, confidential emails. These emails will disappear from the recipient’s inbox after the expiration date you have set. This potentially means we can gain more control over the emails we send, along with the novelty of sending disappearing content. The concept […]
One of the first questions companies have when they start email marketing is where do they get the email marketing lists from. Fundamentally there are two possible options to obtain email marketing lists Buy the lists Build your own lists Both of these approaches has its own merit as well as its downsides so let’s […]
You may remember in the post Email Marketing – What is it and why should you do it? I talked about the three things you needed for a successful campaign. One of these was a way of sending and monitoring your email marketing campaigns when you have a large number of emails. In this post, I […]
Email marketing has quickly become yet another essential tool for all types businesses both big and small. In this short article, I will be explaining exactly what it is and why your company should be using it. Every email you send to your customers or prospective customers could be considered as email marketing. However what […]
In the competitive world of digital marketing, email has been the go to for a number of years now. Although open rates can often seem low in terms of percentage, email marketing campaigns have the highest ROI by far. One way in which you can try to improve your open rate is through personalising your […]
The question that we hear most about email marketing is ‘Does it even work?’ The answer is an enormous yes. If you follow the right email marketing tips of course. Many businesses still underestimate the power of email marketing, as they see poor results from their own email marketing campaigns. Often this is due to […]
There are many different components that make up a successful email marketing campaign. From using gripping subject lines, to interesting content that’s personal to the reader. The problem is you could be sending out the best emails the world has ever seen, but if you aren’t tracking your Key Performance Indicators (KPIs), you will never […]
If you’re having that deflating feeling that your email marketing campaign is a little dull and dead, you’re not alone. A lot of businesses and digital marketers can’t help from thinking that their email marketing campaign is going nowhere and needs a good re-vamp. And that’s where we come in, with our tips for improving […]
The ability to grow your email list is vital for any modern business. Email marketing by far offers the best return on investment (ROI) you can get. Research show ROI of 40 times compared to Pay Per Click (PPC) advertising at 17 times and traditional print advertising right down at 7 times. The first step […]
Now you may think you know what a good subject line is, but so many businesses’ don’t and underestimate the importance of them. It is the very first thing that a recipient of your email will read and is an excellent way to make a good first impression on a perspective customer. Make a great […]