Today, we have another Google update for you. This time it’s Google Maps that are seeing changes. Now, users can message a business via their listing on the Google Maps App. What Started This? Last year, Google My Business (GMB) introduced a messaging feature. This was different though. With the GMB messaging feature, messages could […]
You may have noticed from your day-to-day Googles that the snippets in search results have increased in size. But not all of them, just some of them. Why? Because Google has changed the way that they populate their snippets in search results. Why has Google changed their snippets? For one simple reason; to make it even […]
Q. What is PageRank? A. PageRank is a measurement that Google uses to determine a web page’s authority and importance by analysing the inbound links to that page. If that is still a bit of a mouthful, here’s a more simple explanation; PageRank Explained – Simply PageRank used to be displayed as a score between […]
Online shopping has absolutely dominated the modern world. These days, it’s likely that a huge proportion of the public would rather quickly order their new jeans online than have to look through shop after shop to find the ones they want. This means, although we don’t like to say it, physical shops and stores are […]
Q. What is a Meta Description? A. The Meta Description is an HTML tag that can be used to summarise the content of a webpage. They tend to be no longer than 2 – 4 sentences and most of the time, they are displayed as snippets in a Search Engine Results Page (SERP). The term […]
Google is rolling out yet another set of updates to improve Google My Business. This time, it’s to do with their mobile app. We’ve previously covered how to set up Google My Business, so if you haven’t seen that post, I would suggest you take a quick look to get up to speed. Especially as there […]
Over the years, the way we search has advanced by an incredible amount with constant updates from Google. Earlier this week at Google’s 20th anniversary event in San Francisco, they announced a few upcoming changes, specifically changes to Google Images. One of those mentioned at the event is the introduction of stories to Google Images […]
Welcome to The Ultimate Guide to SEO! 15 years ago, ranking highly on Google was easy. You could stuff your page with the keyword you wanted to rank for, include some links and voila! Google ranked you highly. Today, Google is much smarter about ranking your pages. They don’t just crawl your website to identify […]
The year 2000 was a revolutionary year, not just for Google themselves, but for the search industry as a whole. It’s strange to think that before this point, the term ‘Google’ meant nothing to most people. Unless you were a mathematician, then, of course, you would have known that Google derived from the term ‘Googol’. […]
You know how when you watch a film with sequels, nine times out of ten you end up saying “the original was definitely the best”? Yeah… that certainly isn’t the case with websites. On August the 1st, 1991, Tim Berners-Lee published the first ever website. Whilst it might not be the most aesthetically pleasing thing you […]
Setting up a website with good structure could seem like an intimidating task. If you have the right information and know-how, you should find it a lot easier. Thousands of websites are being created each day, and a good site structure could help yours stand out from the rest and be ranked higher by search […]
The first thing you need to know about site structure is that without it, your website would make no sense. If there wasn’t a solid structure to your site, the content you have to offer would appear to be a random collection of information. Secondly, having a good site structure helps search engines such as […]
SEO for beginners is a common search on the web. Everyone needs to start somewhere when they are getting to grips with something new, and this includes learning about optimising your website. Each month, there are an astonishing 59.3 million blogs posted. On WordPress alone, there are 17 posts going out every second! This puts […]
To put it simply, Search Engines are software programs that display a list of web pages to provide people with the information that they are looking for. They match up keywords from the user’s search query to content from across the World Wide Web and display results in order of relevance, quality and authority. Every search engine […]
Long-tail keywords are groups of words that can be used to form a probable internet search. In other words, they are a prediction of what you think your customer may type, or say when they are searching for your products. Why Long-Tail Keywords are important Long-tail keywords are important to your business for three simple […]
If you are just starting out building your website you will already have an idea of how you would like it to look. That is always a great starting point but what next? Well, of course, it has to be filling your site with really good content. If you want your site to be found […]
Google My Business can make the world of difference to the success of your business. Especially if your business has a local audience! Set up Google My Business and it will show your listings in SERP when a search is specific to your business. Customers can leave reviews on your listings that you can respond […]
Any website wishing to attract potential customers should be focusing on how they can boost their User Experience (UX). The better your UX, the happier the visitor. A happy visitor could equal a brand-new customer, that’s maths I can get on board with. A great UX ultimately means a lot more chance of your site […]
In our first Learning AMP post, we told you that an Accelerated Mobile Page is; A page that has been simplified specifically for mobile users. This allows for a much quicker page load time. Although this is an extremely basic definition for what an AMP is, it tells you everything you need to know. Now that […]
In the past, the only way we could search was to type a question or phrase into a search engine such as Google. Today that’s all changed. Through the advancement of Artificial Intelligence (AI), we can now search using only our voice. Whether we want to find information, products or services we can do so […]
When your trying to sell your products or services clear communication is the key. Traditionally this process would start by giving your article, post, page or email a headline. The headline would clearly and succinctly show the reader what your piece or email is about. But that is only half the story. Let’s start by having […]
If you have ever used a search engine such as google then you have seen thousands of meta titles and meta descriptions. They are the first things you see when you search for literally anything. Despite this, businesses often underestimate the importance of them as they don’t directly improve your ranking in search engine results […]