Word on the digital marketing street is that YouTube is working on a new project – ‘Bumper Machine’. This new development uses machine learning to cut down a ‘long’ ad (of around 30-plus seconds) into just 6. This is absolutely perfect for those of you who hate having long ads with no ‘skip ad’ option […]
Christmas is the golden time of the year for digital marketers, without a doubt. Knowing how to rival all your competitors over the Christmas period is difficult, as everyone is bringing out the big guns. So, to help your business not only survive but thrive in the festive minefield, here are our Christmas marketing musts. […]
So you’ve decided it is time to establish an online presence for your business. A friend suggests getting your own website; your teenage daughter says, Facebook Page. Your own website or a Facebook Page, which one do you choose? Creating a Facebook Page is easy. Sign up. Write. Post. Jobs done. Your page is now […]
So, what are the benefits of using a landing page? This is a question with many answers. The first thing you need to know is that no up-and-coming website should be without one. They’re that important! Targeting your audience What’s the difference between your landing page and a page from your website? The ability to […]
Over the advancement of technology, customer service has changed. A lot. You don’t have to ring a customer service line anymore, which is probably a huge relief to many of you. I know it’s a pretty hated communication method. Now, you can call, use Live Chat to speak to an employee or Chatbots to speak […]
You may have noticed from your day-to-day Googles that the snippets in search results have increased in size. But not all of them, just some of them. Why? Because Google has changed the way that they populate their snippets in search results. Why has Google changed their snippets? For one simple reason; to make it even […]
White space is the terms used to describe any space that is unused on a; document, webpage, email, ad, graphic, poster, leaflet, the list is endless… Unfortunately, many designers and web developers overlook the importance of using it. We see on a daily basis people trying to cram so much information and design features into […]
Q. What is a Meta Description? A. The Meta Description is an HTML tag that can be used to summarise the content of a webpage. They tend to be no longer than 2 – 4 sentences and most of the time, they are displayed as snippets in a Search Engine Results Page (SERP). The term […]
You may have seen a lot of traffic recently about power words but what exactly are they? Go to any sales seminar and you will receive this standard definition of what power words are “Power words are words or phrases that elicit an action or reaction in their reader” That tells us what they are […]
Setting up a website with good structure could seem like an intimidating task. If you have the right information and know-how, you should find it a lot easier. Thousands of websites are being created each day, and a good site structure could help yours stand out from the rest and be ranked higher by search […]
The first thing you need to know about site structure is that without it, your website would make no sense. If there wasn’t a solid structure to your site, the content you have to offer would appear to be a random collection of information. Secondly, having a good site structure helps search engines such as […]
Short answer, yes. Long answer… Have you ever tried to contact a business and been left tapping your fingers against the desk waiting for that annoying ‘please hold’ music to stop? Or have you ever sent a business an email enquiry and waited a week for a response? We have too. Enter, Chatbots. What are […]
SEO for beginners is a common search on the web. Everyone needs to start somewhere when they are getting to grips with something new, and this includes learning about optimising your website. Each month, there are an astonishing 59.3 million blogs posted. On WordPress alone, there are 17 posts going out every second! This puts […]
There is a common misconception throughout the online world. That misconception is that mobile apps and web apps are the same things. When in fact, they differ on many levels. From the creation of both types of app to where you can access them. Some differences are subtle and some are more obvious. For this […]
The structure of a website can be so basic that it’s actually overlooked and not seen as anything important. When in fact, it couldn’t be more important! Your website structure will be fundamental to your online success. Hopefully, our beginner’s guide will equip you with everything you need to know to get your structure right […]
Google Tag Manager (GTM) is a free, online tool provided by Google to easily manage tags for marketing purposes on your site. GTM is most commonly used for installing and managing tags from Google AdWords and Google Analytics; more on that in future posts. For now, we are just going to be focusing on how […]
Any website wishing to attract potential customers should be focusing on how they can boost their User Experience (UX). The better your UX, the happier the visitor. A happy visitor could equal a brand-new customer, that’s maths I can get on board with. A great UX ultimately means a lot more chance of your site […]
If you sell products online, your product page should be one of the main things you pay attention to. A powerful product page can make the difference between gaining that all important sale or losing a valuable potential customer. This is because a product page is the final point at which a customer either decides […]
In our first Learning AMP post, we told you that an Accelerated Mobile Page is; A page that has been simplified specifically for mobile users. This allows for a much quicker page load time. Although this is an extremely basic definition for what an AMP is, it tells you everything you need to know. Now that […]
AMP is a phrase that is being thrown around a lot within the digital world. In case you didn’t know, AMP means Accelerated Mobile Page. That’s right, we will be talking about accelerating your pages for mobile devices. Trust me, it is absolutely worth it if you’re wanting to improve your site’s User Experience on […]
If you have an e-commerce website, finding ways to reduce shopping cart abandonment is so important! Imagine if every single person that made it to the point of purchase actually followed through and bought your product. The amount of extra money that your site would be bringing in would be huge, not to mention the […]
If you have an e-commerce website, there are a few things that are essential if your website is going to be a success. Now I’m not talking about the products and services you provide, although obviously they are very important. I’m talking about the e-commerce website itself, in particular, the shopping cart and purchase process. […]
One of the main goals for all digital marketers out there is to have the highest possible conversion rate. With all of the effort it takes to actually get people to your site, the last thing you want to happen is for visitors to leave without carrying out the action you want them to. Be […]
If you have ever used a search engine such as google then you have seen thousands of meta titles and meta descriptions. They are the first things you see when you search for literally anything. Despite this, businesses often underestimate the importance of them as they don’t directly improve your ranking in search engine results […]