Menu
Cart
BAK Digital
Cart
  • Home
  • What we do
    • Social Media Marketing
    • Email Marketing
    • Pay Per Click Marketing
    • Search Engine Optimisation
    • Web Development
    • Landing Page Design
    • Pay Per Click Management
    • Digital Consultancy
  • Courses
  • Ebooks
  • My Account
    • My Courses
  • Customer Services
    • Contact Us
    • Cookie Policy
    • Privacy Notice
Close Menu
Close Cart
Instagram close friends list

Instagram for business – the why and the how.

Social Media

Using Instagram for business promotion is not a new idea but when many small and medium businesses take their first steps into the world of Social media, they tend to go with Facebook and Twitter. Why? Because everybody else does. I am here to tell you if you do follow that well-trodden road you are missing a trick. A very big trick that could cost you thousands.

The trick I am talking about is Instagram.

The social media scene has changed and your thinking needs to change with it. Even if you have tried Instagram before and it has not really worked for you need to keep reading. I am aware that despite having over 1 billion regular users, Instagram is still snubbed by many small and medium businesses. I wanted to find out why. So, I contacted a large number of businesses who I know do not use Instagram and here were their top three reasons.

  1. Instagram is not very popular
  2. Instagram is only used by young people.
  3. Instagram is not relevant to my business.

So let’s put these myths to bed.

Instagram is not very popular – Wrong

Rise of Instagram.fw

As you can see from the above Instagram is huge and growing fast. Don’t let the fact that you currently don’t use it fool you into thinking others don’t, because over 1 billion a month do.

Instagram for business - Instagram is now the third largest social media platform

Instagram is now the third largest social media platform. Take a look at how it dwarfs Twitter, with 3 times more monthly users. The Facebook Twitter route is not looking so clever now, is it?

Instagram is only used by young people – Wrong again

Instagram for business - users by age and sex

It is true to say that there are more young people using Instagram than old. But that is true of all the large social media players!

Even taking that into consideration, what we can see from the graph is that there are still a considerable number of regular users over the age of 30. In fact, the 35-45 age group accounts for 17% of their monthly users – this equates to a whopping 17,000,000 people! Basically what I am saying is the pie is so large, even a small slice of it is worth having.

Also worthy of note is that 80% of Instagram users follow at least one business page and the ratio of business pages to users is lower on Instagram than Facebook. This means there is space for more businesses and your chances of picking up follows is higher.

Instagram is not relevant to my business – Wrong once more

 

Many small to medium-size businesses still believe that Instagram is all about celebrities, and the 3 Fs; Food, Fashion and Fitness. While that was definitely the case in the early days it is not so true today. Instagram is…

Its all about the image

Yes, there’s no doubt that Celebrities, Food, Fashion and Fitness all lend themselves to producing great images. But that doesn’t exclude everybody else. If you are able to produce images that people can engage with, it doesn’t matter what sector you are from there is room for your business on Instagram. And I can guarantee you that there are more opportunities out there for generating content than you may think.

You would be surprised at the number of ways in which businesses have used Instagram to grow their brand and consequently, their business. Here are a few quickfire examples of what you might include; getting to know your team including images of them doing things, people using your product or indeed the products themselves. All you need to do is think would my potential follower find this image interesting if the answer is yes then it’s an Instagram post. So should you be on Instagram? If you are able to produce images that users engage with it doesn’t matter what sector you are from there is room for your business big or small on Instagram.

But don’t just take my word for it

Instagram case studies

WeWork

WeWork provides office space. I am sure you will agree that office space is not an interesting subject (sorry if you are into office space).  WeWork knew that and they also knew that people love their pets. So instead of just posting pictures of desks, they also posted pictures of the dogs who were owned by the people who sat behind the desks.

WeWork
bloom and wild

Bloom and Wild

Bloom and Wild are a small young company that sends flowers via the post. They do not have a strong brand identity. But by using Instagram as part of their small budget advertising campaign, they increased orders by 62%. They achieved this by carefully targeting users with Instagram adverts that featured their products.

Camp Brand Goods

Camp Brand Goods sell clothing that is inspired by the outdoors. What they have tried to do is attach there clothing to the idea of an outdoor adventurous lifestyle.  The sort of carefree lifestyle so many of us dream of. Rather than create their own images they asked others to post images of this outdoor lifestyle. 

Camp Brand goods

As you can see there are many different types of businesses doing well out of Instagram and there is still time for your business to take advantage of this trend.

Getting Started with Instagram for Business

In order for you to tap into this new audience, you need to have an Instagram business Page. An Instagram personal page is not enough.

Rather than explain to you here how to do this I have produces a little short course, Getting started with Instagram for Business.

There are two lessons in the Getting Started with Instagram for Business course. These are:

  1. Create a Business Account on Instagram in 5 Simple Steps
  2. How to Make Your Business ‘Follow-worthy’ on Instagram

To help you get up and running quickly the first lesson includes practical tutorial videos and written step-by-step guides. By the end of the lesson, we will have taken you from having absolutely nothing, all the way through to having a Business account set up on Instagram.

Then in the second lesson, we give you a bunch of tips and best practices to implement on your Instagram account from day one. Come to the end of this lesson, you will have the know-how needed to start growing your business on Instagram.

The course is usually priced at £9.95. However as a thank you for reading this page and give you a head start I am giving it to you totally free. Simply click on the link below to receive my Getting started with Instagram for Business course completely free.

Yes please I would like your Getting started with Instagram course completely free.
The Ultimate Guide to SEO in 2019 – What You Need to Know When is the Best Time to Post on Social Media?

Related Posts

hidden likes count on instagram featured image

Social Media

Hidden Likes Count on Instagram – What Might Happen

youtube bumper machine 6 second ad blog graphic

Pay Per Click, Social Media, Web Development

YouTube’s ‘Bumper Machine’ – New 6 Second Ad Tool

LinkedIn new reactions

Social Media

LinkedIn’s New Reactions – 2019 Update

Back To Top
BAK Digital
© BAK Digital 2021
BAK Digital is a trading name of Brooks and Kirk Digital
Brooks and Kirk Digital LTD is registered in England and Wales. Registration Number 12362084
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.AcceptReject Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are as essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.