Pay Per Click advertising is the marketing model that’s behind those ads that you see at the top of Google Search sometimes. If you see that little green ‘Ad’ next to a listing on Google, then you know it’s a PPC ad.
PPC Advertising will get you visitors to your website. Guaranteed. But you will have to pay for every one. So, you need to make sure that you are spending your money wisely. To do this, you are going to need to know how to use Google Ads (formerly known as Google AdWords) effectively.
That’s where our Pay Per Click Knowledgebase comes in! With tips on getting started, best practices and industry updates, there’s plenty for you to get stuck into.