Say goodbye to just the simple ‘thumbs up’ reaction, say hello to LinkedIn’s New Reactions!
LinkedIn, the home of professional networking, has decided to up their engagement game recently. On the 11th of April, Cissy Chen (a member of the LinkedIn team) released a blog announcing their new idea for content engagement – reactions. Since then, these new little reactions have been rolled out on LinkedIn all over the world, and they’re great!
What are these new reactions?
If you take a look at the image below, you’ll see all 4 of LinkedIn’s new reactions (and the original ‘like’) that we can all now use on all updates in our LinkedIn feed.
The way these reactions are used is pretty much exactly the same as Facebook’s reactions. Rather than just pressing ‘like’ on someone’s update, you can hold the ‘like’ button down to reveal LinkedIn’s new reactions. Here’s a quick demonstration video from Cissy Chen’s announcement blog;
Why were LinkedIn’s new reactions introduced?
You may be wondering what sparked the creation of these reactions. Well, they were rolled out due to multiple requests from users for ‘more of a variety of engagement options’. This was rather than just a basic ‘like’. Apparently, users also wanted more of an idea as to why people had chosen to like their post – as a simple thumbs up emoji doesn’t really give a lot away.
This way, now we can use these reactions to express our thoughts on posts a lot more. If you find someone’s post has a lot of good ideas – use the ‘insightful’ reaction! If you see someone post about how their favourite supermarket is stopping using plastic, and that’s a subject close to your heart, then ‘love’ it!
Good job listening to your customer feedback LinkedIn – we love this new update!