Facebook live was introduced way back in August 2015 and is now one of the most popular video platforms out there. Since its release, nearly 2 billion people have engaged in watching a Facebook live broadcast. That is basically everyone who uses the social media platform on a regular basis! These stats speak for themselves when it comes to showing the power of Facebook live for your business. However, as we know with any aspect of social media, jumping in without knowing where to start is a bad idea. Which is exactly why we have created this guide, just for you.
Throughout the guide we are going to take a look at;
- Things to consider before going live
- The benefits of Facebook Live for business
- Ideas for your own Facebook Live videos
Let’s get to it!
Things to Consider Before Going Live
There are a few things that you need to consider before going live on Facebook. The first of all, you need to know exactly who your target audience is and what will engage them. It’s important to remember that just because a video of skateboarding dog goes viral, it doesn’t mean that’s the right content for your target audience. Even though a skateboarding dog is pretty awesome…
As with any content you share on social media it should be on brand and geared towards your target audience. To ensure your target audience sees and engages with your live broadcast, you need to define a clear goal and plan your live video. Think about these types of questions;
- What is my broadcast going to be about?
- Who will be in the broadcast?
- Do we need any additional resources?
- What time should I broadcast?
- When is my target audience most active?
- Have I got the technology in place to run the broadcast?
Answering questions along those lines will ensure that you are on track to running a successful Facebook Live broadcast. The famous saying “Failing to prepare is preparing to fail” should be running around your head at this point.
Your target audience also needs to be made aware that you are going to go live well in advance of the broadcast. They need to know exactly what is going on and when it’s going to happen. Otherwise, you’re leaving it entirely up to chance whether or not your audience will see you broadcast or not. It’s also important that you have the time to commit to Facebook Live broadcasts. A one-off video isn’t going to make much of an impact on your brand awareness. You need to be out there consistently to share your word.
The Benefits of Facebook Live for Business
In this section, we are going to take a look at the different benefits Facebook Live holds for your business.
Connect with your audience in real-time
One of the main benefits of Facebook Live is in its name. You are live! This real-time interaction with your target audience is a great way to connect with them. You have a live stream where people can leave comments to which you can answer straight away in your broadcast. This creates completely unique content that is personal to your viewers. A big plus!
Facebook Live is also extremely cost-effective because it’s free. You can simply click on the ‘go live’ icon and your broadcast is out there for your target audience to engage with. It is also extremely cost-effective in the sense that you don’t have any big production costs. The content shared through Facebook live is usually informal and relatively simple. The structure of a quick chat between friends about a topic your target audience will be interested in is perfect. This obviously does need some planning, but it shouldn’t take too long. Remember, Facebook Live is free, but your time isn’t so don’t spend weeks planning out one video!
2 types of content, 1 stone
Another benefit of Facebook Live is you gain two mediums of content. First of all, the live broadcast. Second of all, your live video is posted on your timeline. This a great bonus as any of your audience that missed the broadcast can be directed to your Facebook page to engage with the content at a later date. Meaning, even more traffic to your Facebook page in the future. There is also a great opportunity to share the copy of your live video content on other social media channels such as; YouTube, Vimeo, and Instagram TV. Your Facebook Live video can be up to an hour and a half long! Remember, this is the maximum time limit, if you only have content to fill in 5 minutes of live broadcast that’s absolutely fine.
See real-time engagements
The final benefit of Facebook Live we have for you is the use of real-time engagements. You can take note of the likes, comments, shares, and mentions from your live videos. This can be an extremely useful tool when it comes to measuring the potential of certain types of content. You can use the Facebook Live videos to see how your audience reacts. Ask yourself questions along the lines of;
- Did users like certain sections more than others?
- Did users share your live video once it had ended?
- Did you gain followers from the video?
Asking these types of question is extremely useful in gaining an understanding of the types of content your target audience wants to see.
Facebook Live Video Ideas for Your Business
So, we’ve covered what you need to consider before you go live, and we’ve covered the benefits. Now it’s time to take a look at some inspiring video ideas you could try out when you go live on Facebook!
Presentation style Facebook Live videos can be a great way to show off your expertise. Perhaps you are in a technical industry that people have little knowledge about. If so, you could hold presentation style Facebook Live broadcast to teach your target audience about how you can help them with the products and services you provide.
Further to this, perhaps members of your team speak at industry conferences. Sharing your staff members speaking publicly about their area of expertise is great for creating a positive brand authority. These types of live videos are a very interesting insight into what you do as a business for your target audience. Think about it, would you trust a business that is speaking on a public stage about their area of expertise? I know I certainly would…
Behind the scenes
This Facebook Live video idea is linked to the last example above. It can be great to show a little sneak peek into what goes on behind the scenes at your business. Perhaps you are working on a new product or recording some interesting content. This would be the perfect opportunity to have a little live steam showing a sneak peek of what’s coming in the near future for your business. Literally, anything that allows your audience to connect with your business on a personal level is great. For some businesses a short, bite-sized live video of people making the coffee in the morning can receive great engagements!
Live Q & A’s
This is one of my favourite tactics. A simple Q & A live stream can work wonders. And another great thing is, they require little planning. Simply choose a topic you know your target audience will be interested in and you’re ready to rock and roll.
The topic of your Q & A’s should be closely related to your business and target audience. Perhaps you could take a look through your social media profiles and sniff out your customers most FAQ’s. Then, answer them in your Facebook Live video. You could even get your customer support team involved and see which are the most common questions they encounter. Then, answer those too.
Demo your products
Our last Facebook Live video idea for you is a product demo. These types of videos are a great way to show off up and coming or existing products in action. Say, for example, you are about to release a new line of clothing on your Ecommerce store. Why not hold a ‘sneak preview’ Facebook Live broadcast to create some excitement around your new release. Or, do you have a product that needs some extra attention as your not getting any leads? Well, hold a Facebook Live broadcast to bring the product back to your target audiences attention. If you’re lucky you could see a revive in the sales of that particular product.
Your Facebook Live Take-Away
That’s it for our guide to Facebook Live. Hopefully, you now have an understanding of the benefits Facebook Live could have for your business. We’ve also given you a few ideas of videos you could use when starting out. But remember, the most important thing to think about when going live is your target audience! Everything you broadcast should have a purpose and be something that your audience is going to be interested in. Go on, give Facebook Live a go, see what difference it could make to your business!