Founded in March 2010, Pinterest certainly falls under the category of successful social media platforms for business marketing. Having a Pinterest business account opens doors to audiences you wouldn’t be able to reach otherwise. If your target audience is leaning more towards the younger generation, I would strongly advise creating a Pinterest business page as 67% of Pinterest users are under 40 years old.
Welcome to Pinterest!
First things first, you need to access the login form from the homepage of the Pinterest site.
The login form looks like this (the image above). You don’t need to fill out the form to create a Pinterest business page, just go straight to the bottom and click the button which says ‘continue as a business’.
Once you’ve selected that button, you will be directed to this page;
As you can see, to initially create your business page, you will need to enter a verified email address, password and business name. That’s pretty straight forward.
The drop down on the form asks you to select the option that best describes your business. The given options are;
- Professional (e.g. photographer, blogger, designer)
- Public figure (e.g. politician, athlete, musician, actor)
- Media (e.g. magazine, newspaper, TV news)
- Brand (e.g. Coca-Cola, Manchester United, HP Sauce)
- Retailer (e.g. Topshop, John Lewis)
- Online Marketplace (e.g. Etsy, Amazon)
- Local Business (e.g. restaurant, boutique)
- Institution/Not-for-profit (e.g. British Museum, Tate Modern)
Choose which option best fits your business, and create your account!
Fill in the basics
The next step you’ll need to do is add more information to your page. You’ll be greeted by a ‘Welcome!’ page from Pinterest, in which you need to select which language and country you are.
After this, you need to select a minimum of 5 interests. This doesn’t mean you can’t pick more, it’s your page so have any many as you want! A good idea for business pages would be to choose interests related to your business. For example, if you were a home design or furniture company, you would follow the ‘Home decor’ interest. This means you will be getting relative content on your feed.
You should also think about following things that would inspire you and your business. This could be particular interests, or other company pages/people which you would gain from seeing on your feed. Why not also pin common interests between you and your customer?
I created an example business page for this blog, so when I was asked my interests I picked 5 random ones (Food & Drink, humour, travel, animals and Game of Thrones). Therefore, relating to the interests I picked, this is what my feed then looked like;
Your Profile Photo
Now you’re on your way to a great Pinterest business page! But, there’s still an important step – your profile photo!
Here’s what my example page looked like when I had finished the creation steps;
Hopefully you agree with me in that it looks boring and not something a visitor will stay on for longer than a second. The best way to spruce your page up is using images. You need a profile photo (the circular space next to your business name). Your profile photo should be 165 x 165 pixels and be your logo ideally as it keeps it relative and makes your page more recognisable to your business.
Here’s another look at my page after I chose a profile photo;
Quick Tip: Don’t worry about the header above your business name, that will be filled with the pins you post.
After you’ve got your page looking the way you want it, it’s time to post pins. Here are some steps to creating a pin using images I’ve taken when doing it myself;
Click on the ‘create pin’ button. Easy step, right?
Once you’ve done that, this will pop up. Here you need to upload a picture, and your website. This is what I did;
The description is something business pages should be using to their advantage. Within your pins description, you should be trying to fit in any keywords relating to what your pin is about, as well as anything else you feel may add to your Social Media Optimisation (SMO).
Step 3; Select ‘done’ and Pinterest will ask you to choose a board to post this pin to.
Here you can choose either to post your pin to the regular, default board or create a new one. It’s up to you! Boards are useful on Pinterest because they allow you to group your pins together into categories. Like the previous example, if you were a home design company, you could have different boards for different categories like ‘wallpaper designs’, ‘bedroom furniture’, ‘kitchen layouts’ etc.
If you decide to create a new board, you will be taken to this page;
Fill in this form and your pin will be posted on your brand-new board.
Step 4; Now you’ve posted your pin to your board!
A popular content technique business’ use on Pinterest is the use of infographics. If you hadn’t already guessed, infographics mean information graphics. They’re a way of describing something your pin may be linking to without having to have a load of text. Take a look at this landing page infographic from BAK Digitals Pinterest site that is linking to our blog written about our ’10 Steps to Making the Perfect Landing Page’. There you can see the image is explaining the blog in enough detail without it being over-whelming. Plus, they help your content look fun!
There you have it, your own Pinterest business page. Post some great looking pins, spread awareness of your page and you should over time see progress, especially if you’re looking to boost sales. 88% of Pinterest users purchase a product a pin they’ve pinned!
Why not check out the BAK Digital Pinterest page for some inspiration?