So you’ve decided it is time to establish an online presence for your business. A friend suggests getting your own website; your teenage daughter says, Facebook Page.
Your own website or a Facebook Page, which one do you choose?
Creating a Facebook Page is easy. Sign up. Write. Post. Jobs done. Your page is now accessible to millions of potential customers.
Facebook Pages can help you promote your business to a massive audience without costing you a penny, except your time of course. It also allows you to develop your company’s image and make contact with your potential customers.
However, to develop a long-term business strategy and loyal customers, you need your own website, and here’s why:
Problems with social networking sites:
- Social networking sites can change their policies, layout, ownership, or one day goes out of business, all at their own discretion. You have no control.
- Not everyone is on social media networking sites. There are 28 million Facebook users in the UK, which means there are 26 million who are not
- A social media networking site URL doesn’t deliver the professionalism a website URL does. Would you buy from an online business that only has a Facebook Page and not their own website?
Your own website should always be the foundation of your company’s online presence. It plays an important part in how your business is seen online. However, your Facebook page can be a fantastic way of driving potential customers to your website.
If the main reason why you would consider a Facebook Page and not your own website is that setting up a Facebook Page is free, then maybe you should know that setting up your own website with your own domain name is not as expensive as you might think.
Surely the image of your business is worth a few pounds a month?
Your own “https://www.yourbusiness.com”, complete with a good looking website and @yourbusiness.com email addresses – is the kind of online presence that your business needs first. Facebook; that can wait.